Our articles explore insights from our team, clients, as well as thought leaders in their fields.
Campaign Management Mastery
Want to know what separates great marketing campaigns from average ones? After a decade in the field, DBZ’s Laura Boettcher shares how mastery lies in three key pillars.
Tech Talk with Team DBZ
Step inside our tech minds in these bite-sized profiles, where we ask our expert team to share their takes on technology. Their answers might surprise you.
The Future of CDPs
The future of Customer Data Platforms (CDPs) is uncertain, as their unique value is increasingly challenged by overlapping functionalities in other Martech tools and evolving market dynamics.
Martech Secret Sauce
A well-designed Marketing Data Layer (MDL) is the key to solving marketers' ongoing data fragmentation, integration, and activation challenges.
Don’t Fear the New Privacy Changes
Marketers should focus on compliance and view the new privacy changes as a chance to modernise their approach, as privacy is only going to continue to tighten.
AI — The story is about us
As GenAI reshapes creative work, our recent experiments with Midjourney revealed both exciting possibilities and crucial challenges in representing human diversity.
Aperture on Generative AI
As we integrate Generative AI into our ways of working, let's consider its value in brand and marketing creation.
7 Point Plan for Success Utilisation
Our plan to set you up for successful Martech investment and utilisation.
Martech Utilisation Levers
To improve utilisation, think of these key levers and how you can pull them to your advantage.
Measuring Through Metrics
How to measure Martech Utilisation by looking at the right metrics.
4 Helpful Martech Questions
4 helpful questions to consider when evaluating whether Martech Utilisation is impacting your business.
Waste Not, Want Not
If you have a utilisation problem with your marketing technology, you’re not alone. According to a recent Gartner survey of CMOs –Marketing tech utilisation was down to 42% from 58% in 2020. A substantial decline in an already poor trend.
The Hard Work In HOW
Di McIntosh, DBZ’s Head of Delivery talks about her role, not taking shortcuts and being clear on HOW.
The Optus Breach
The value in understanding security concerns more broadly and educating on the potential risks to help minimise the impacts to organisations and businesses.
Careers In Tech
We sat down with Kath Lazaro, our Head of Technology, to learn more about her career journey and her advice for others pursuing careers in Tech.
Not Stacking Up
Does your Martech Stack not seem to look or work as good as other peoples Stacks? You’re probably not alone in questioning how far should you pursue Personalisation and is it even working.
Vectors Of Attack
Why Marketing teams are on the frontlines of Cyber Warfare and what to do about it. This article includes juicy details on how specific breaches and techniques may compromise marketing teams and their systems.