Articles
Explore our perspectives and ideas on what’s happening in the colourful world of marketing technology.
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Explore our perspectives and ideas on what’s happening in the colourful world of marketing technology.
Team DBZ was in Melbourne this week again, and we traded our usual screens for some much older ones.
We spent the afternoon at Radical Computing at the National Communication Museum and didn’t want to leave.
At the recent Australian Loyalty Association conference, our CEO and Founder Dana Teahan was asked about the future of loyalty programs in Australia, the biggest myths in loyalty and where brands are wasting their loyalty investments.
A successful martech RFP is about more than choosing the right platform. Drawing on insights from our recent webinar, we share five practical lessons to help organisations avoid common pitfalls, evaluate vendors objectively and make better technology decisions, whether that means renewing, retuning or replacing their existing platform.
We often see high-performing companies chasing profit while neglecting process. DBZ’s former Campaign Manager turned Business Analyst shares how that gap can lead to The Efficiency Paradox.
Buying marketing technology should be strategic, but it's often driven by hype.
In the age of AI, amid hundreds of talks on automation at SXSW Sydney 2025, one theme quietly stole the spotlight — emotional intelligence.
In a landscape where CDPs are changing rapidly, we helped Flybuys pinpoint the value that counts and map a practical path to customer-driven growth.
With 15,000+ platforms in today's MarTech landscape, selection is where most businesses struggle.
Behind every great campaign is a foundation of data, technology, and process - and that foundation is marketing operations. Operations should not be seen as the "backend," but as the engine room of marketing itself.
Our CRM Specialist Coralie attended SXSW Sydney this year. She came away excited, inspired, and a little bit wary of what’s coming, especially in AI.
Street Side Medics had heart and momentum, but disconnected systems and manual processes held them back. Find out how DBZ helped them to divert more time to support vulnerable Australians.
Step inside our tech minds in these bite-sized profiles, where we ask our expert team to share their takes on technology. Their answers might shape just surprise you.
How and Why Generational Marketing matters — the role of the “Millennial Pause” and how AI can keep your marketing relevant across generations.
We talk with our Senior Project Manager, Peter Ballistreri about his experience working in digital transformation and some of the critical lessons he’s learned along the way.
AEO is quickly becoming a key term in digital strategy circles. Answer Engine Optimisation is a methodology which has been a tried and tested approach for ensuring that your business appears in search results accordingly.
As we welcome 2025, Dana our Founder answers three Martech questions: traditional AI's proven value versus emerging generative AI, transparent data practices over third-party tracking, and the need to match attribution models to team capabilities.
Our creativity has always been a collaboration with the world around us. AI is our newest collaborator, opening doors to the future of creativity.
DBZ’s Digital Tech Specialist, Tristan Foster unpacks critical questions on the vivid subject of AI.
Want to know what separates great marketing campaigns from average ones? After a decade in the field, DBZ’s Laura Boettcher shares how mastery lies in three key pillars.
Step inside our tech minds in these bite-sized profiles, where we ask our expert team to share their takes on technology. Their answers might surprise you.
The future of Customer Data Platforms (CDPs) is uncertain, as their unique value is increasingly challenged by overlapping functionalities in other Martech tools and evolving market dynamics.
A well-designed Marketing Data Layer (MDL) is the key to solving marketers' ongoing data fragmentation, integration, and activation challenges.
Marketers should focus on compliance and view the new privacy changes as a chance to modernise their approach, as privacy is only going to continue to tighten.
As GenAI reshapes creative work, our recent experiments with Midjourney revealed both exciting possibilities and crucial challenges in representing human diversity.
As we integrate Generative AI into our ways of working, let's consider its value in brand and marketing creation.
What if you’ve inherited a mess or need to optimise?
Our plan to set you up for successful Martech investment and utilisation.
To improve utilisation, think of these key levers and how you can pull them to your advantage.