Our articles explore insights from our team, clients, as well as thought leaders in their fields.
How to Run a Better Martech RFP
A successful martech RFP is about more than choosing the right platform. Drawing on insights from our recent webinar, we share five practical lessons to help organisations avoid common pitfalls, evaluate vendors objectively and make better technology decisions, whether that means renewing, retuning or replacing their existing platform.
Identity Before Loyalty
Identity is often an after thought for Multi-brand or Coalition Loyalty programs. We explore why Identity strategy should come first.
Data problem? No. You have a decisioning problem.
In this webinar we explore where personalisation truly moves the needle, and how agentic AI is changing what's possible in retail.
The Efficiency Paradox
We often see high-performing companies chasing profit while neglecting process. DBZ’s former Campaign Manager turned Business Analyst shares how that gap can lead to The Efficiency Paradox.
Stop buying Martech on Hype
Buying marketing technology should be strategic, but it's often driven by hype.
Powering Customer-Centric Growth with Flybuys
In a landscape where CDPs are changing rapidly, we helped Flybuys pinpoint the value that counts and map a practical path to customer-driven growth.
How to choose a Marketing Automation & Customer Engagement Platform
With 15,000+ platforms in today's MarTech landscape, selection is where most businesses struggle.
Why Modern Marketing doesn’t work without strong Marketing Operations
Behind every great campaign is a foundation of data, technology, and process - and that foundation is marketing operations. Operations should not be seen as the "backend," but as the engine room of marketing itself.
How Street Side Medics is Scaling with Smarter Martech.
Street Side Medics had heart and momentum, but disconnected systems and manual processes held them back. Find out how DBZ helped them to divert more time to support vulnerable Australians.
How and Why Generational Marketing matters
How and Why Generational Marketing matters — the role of the “Millennial Pause” and how AI can keep your marketing relevant across generations.
Lessons Learned with Peter Ballistreri
We talk with our Senior Project Manager, Peter Ballistreri about his experience working in digital transformation and some of the critical lessons he’s learned along the way.
Tech Meets Truth with Dana Teahan
As we welcome 2025, Dana our Founder answers three Martech questions: traditional AI's proven value versus emerging generative AI, transparent data practices over third-party tracking, and the need to match attribution models to team capabilities.
Campaign Management Mastery
Want to know what separates great marketing campaigns from average ones? After a decade in the field, DBZ’s Laura Boettcher shares how mastery lies in three key pillars.
Martech Secret Sauce
A well-designed Marketing Data Layer (MDL) is the key to solving marketers' ongoing data fragmentation, integration, and activation challenges.
Martech Utilisation Levers
To improve utilisation, think of these key levers and how you can pull them to your advantage.
4 Helpful Martech Questions
4 helpful questions to consider when evaluating whether Martech Utilisation is impacting your business.
Waste Not, Want Not
If you have a utilisation problem with your marketing technology, you’re not alone. According to a recent Gartner survey of CMOs –Marketing tech utilisation was down to 42% from 58% in 2020. A substantial decline in an already poor trend.
The Hard Work In HOW
Di McIntosh, DBZ’s Head of Delivery talks about her role, not taking shortcuts and being clear on HOW.
The Optus Breach
The value in understanding security concerns more broadly and educating on the potential risks to help minimise the impacts to organisations and businesses.