Our articles explore insights from our team, clients, as well as thought leaders in their fields.
Tech Talk with Team DBZ
Step inside our tech minds in these bite-sized profiles, where we ask our expert team to share their takes on technology. Their answers might shape just surprise you.
How and Why Generational Marketing matters
How and Why Generational Marketing matters — the role of the “Millennial Pause” and how AI can keep your marketing relevant across generations.
Lessons Learned with Peter Ballistreri
We talk with our Senior Project Manager, Peter Ballistreri about his experience working in digital transformation and some of the critical lessons he’s learned along the way.
Search rankings down? It might be time for Answer Engine Optimisation (AEO)
AEO is quickly becoming a key term in digital strategy circles. Answer Engine Optimisation is a methodology which has been a tried and tested approach for ensuring that your business appears in search results accordingly.
Tech Meets Truth with Dana Teahan
As we welcome 2025, Dana our Founder answers three Martech questions: traditional AI's proven value versus emerging generative AI, transparent data practices over third-party tracking, and the need to match attribution models to team capabilities.
Gen AI — Copycat or Creative Catalyst
Our creativity has always been a collaboration with the world around us. AI is our newest collaborator, opening doors to the future of creativity.
AI — Critical Questions Unpacked
DBZ’s Digital Tech Specialist, Tristan Foster unpacks critical questions on the vivid subject of AI.
Campaign Management Mastery
Want to know what separates great marketing campaigns from average ones? After a decade in the field, DBZ’s Laura Boettcher shares how mastery lies in three key pillars.
Tech Talk with Team DBZ
Step inside our tech minds in these bite-sized profiles, where we ask our expert team to share their takes on technology. Their answers might surprise you.
The Future of CDPs
The future of Customer Data Platforms (CDPs) is uncertain, as their unique value is increasingly challenged by overlapping functionalities in other Martech tools and evolving market dynamics.
Martech Secret Sauce
A well-designed Marketing Data Layer (MDL) is the key to solving marketers' ongoing data fragmentation, integration, and activation challenges.
Don’t Fear the New Privacy Changes
Marketers should focus on compliance and view the new privacy changes as a chance to modernise their approach, as privacy is only going to continue to tighten.
AI — The story is about us
As GenAI reshapes creative work, our recent experiments with Midjourney revealed both exciting possibilities and crucial challenges in representing human diversity.
Aperture on Generative AI
As we integrate Generative AI into our ways of working, let's consider its value in brand and marketing creation.
7 Point Plan for Success Utilisation
Our plan to set you up for successful Martech investment and utilisation.
Martech Utilisation Levers
To improve utilisation, think of these key levers and how you can pull them to your advantage.
Measuring Through Metrics
How to measure Martech Utilisation by looking at the right metrics.
4 Helpful Martech Questions
4 helpful questions to consider when evaluating whether Martech Utilisation is impacting your business.
Waste Not, Want Not
If you have a utilisation problem with your marketing technology, you’re not alone. According to a recent Gartner survey of CMOs –Marketing tech utilisation was down to 42% from 58% in 2020. A substantial decline in an already poor trend.